r. Ortiz is very involved in the community and in the past has served as Vice-President for the Centro Cultural Mexicano, as President for the Comité Patriotico Mexicano de California for several years, Chairman of the Board for the Sacramento Hispanic Chamber of Commerce, member of the program “Improve Access to Justice” for the Superior Court of California – Sacramento, and board member for numerous non-profit organizations.

 

r. Ortiz is also the Director and organizer of the annual event of “Exchange of Flags” between the State of California and Mexico, in preparation and celebration of the Mexican Independence Day in Sacramento, CA.

 

e has been a strong and acting supporter of SHCC Business Trade Missions to Mexico for the last 10 years and by invitation of Mexican president Vicente Fox, he is part of the program “National Council” for Mexican Communities Abroad. Mr. Ortiz was assigned by the Governor Gray Davis and Lt. Governor Cruz Bustamante to personally welcome the Mexican President Vicente Fox during his visit to California on March 2001 as well the president's second visit to Sacramento in May 26th, 2006.


J. ROGELIO ORTIZ O.
(Personal Profile )


J. Rogelio Ortiz O. was born in the State of Jalisco, Mexico. His background from childhood in his natal town, to making his way through school and achieving a masters in Human Resources until today as business entrepreneur and community leader; is most interesting.

Rogelio has held many progressively important responsibilities in several large companies and international corporations in the fields of union and government negotiations and administration.

Being born in a farm, at 14, he moved to Guadalajara to attend high school and working as Janitor to paid for his school and living expenses. Working for a international company, at early age, he escalate positions until he got in charge of the Personnel Department; Benefits and union Negotiations Division. He got married at the age of 23. At 26, he was Director of Industrial Relations Department for Cemex-Guad. one of the world’s largest cement companies.

Mr. Ortiz is married to Mrs. Ruth Ortiz and they have three sons, who also were born in Guadalajara, Jalisco, Mexico: Rogelio Ivan (30) Computer Engineer from Cal Poly SLO, Christian (28) Business Administration from Hass School Berkeley and Cesar A. (25) International Business and Political Science in the languages of Japanese, Spanish and English from San Diego State University.

Rogelio came from Mexico to United States in1987, with his wife and three children, looking for a better opportunity; after his business in Mexico couldn’t survive the peso’s devaluation in 1986.

Being in this country, Mr. Ortiz had his beginning working in the field and maintenance shops until he went to take English classes at U. C. Davis; in the main time that he was working as busboy in a Mexican restaurant in Sacramento area. From there, he escalate to waiter, assistant manager and manager positions until one year went by and he was able to purchased his first little restaurant in Cameron Park, CA in the year of 1989. In 1993, Mr. Ortiz build Mision Rogelio-Folsom, his second restaurant; in 1995 Mr. Ortiz did complete the construction of Mision Rogelio-Gold River; in 1998 he build Mision Rogelio-Birdcadge and in 2002 he finished the construction of his fifth restaurant, Mision Rogelio at Roseville, CA.,

Mr. Ortiz is working at present time on the preliminaries of his new business in the field of brokerage/traders, and mortgage, which represents his new challenge. The goal of the first new organization will be to import from Mexico wholesale food products an on the second company,, to serve primarily the Hispanic community (which he believes is been underserved) .

Rogelio is very proud to state that he had been providing jobs for many families and a high percent of them are Mexicans because they all have a great deal of discipline, responsibility and hard working ethics.

His chain of restaurants were very unique, very well presented and organized elegant and reasonable priced, where the main goal it was to offer a statement of what our real Mexico is. For that, Mr. Ortiz imported pretty much everything from Mexico; the china it was hand made an custom made for the restaurants, as well the glass glasses, absolutely all the furniture is hand carved, hand made and hand painted for all the restaurants, the chandeliers, the cantera and water fountains, etc.

R. Ortiz is very involved in the community and in the past has been served as Chairman of the Board of the Sacramento Hispanic Chamber of Commerce, President for the Comité Patriotico Mexicano de California (for several years) , Vice-President for the Centro Cultural Mexicano, member of the program “Improve Access to Justice” at the Superior Court of California – Sac. and board member for numerous non-profit organizations.

Mr. Ortiz is also the Director and organizer of the event of “Exchange of Flags” between the State of California and Mexico, in celebration of the Mexican Independence Day in Sacramento, CA. He has been a strong and acting supporter of the SHCC Business Trade Missions to Mexico for the last 10 years.

Mr. Ortiz has been recognized by various newspapers, magazines, organizations and government institutions due to his business endeavors and his strong community involvement.

Rogelio has received in 1992 the “Businessman of the Year ” award from the Shingle Springs Chamber of Commerce. The Family Album in 1993 from The Sacramento Bee and the “Businessman of the Year” award for the Sacramento Hispanic Chamber of Commerce in 1997.On March 21, 2001 USA’s Top Hispanic Entrepreneurs 2003 by the Hispanic Magazine.

On May 25, 2006, Mr. Ortiz was invited to represent the Mexican Community in welcoming the Mexican President Vicente Fox during his visit to California; the first time was invited by Governor G. Davis and Lt. Governor Cruz M. Bustamante and the second time by invitation of the administration of the Governor Schwarzenegger and the General Mexican Consulate.

 

ne of life’s simple truths s that many people successful at business learned the secrets of success in a restaurant. Things like quality, consistency, creativity, customer care, hard work – and pride in that work. On the other hand, look into the history of a successful restaurateur and you’ll find a person with a diversity of experience in seemingly unrelated fields. J. Rogelio Ortiz, founder and namesake of Mision Rogelio, is the very embodiment of both sides of this coin.

 

he eldest of five, Rogelio was born on a small farm near Lagos de Moreno in Jalisco, Mexico. At fifteen he moved to Guadalajara to continue school, supporting himself sweeping floors at Tapon Corona. Within a year he was heading their personnel department. Eventually graduating college with a degree in industrial relations, he was soon a human resources director for a mutli-national corporation. Always on the outlook for another challenge, another opportunity, he decided in 1985 to try his hand at the developing a major shopping center in Tijuana – just as the peso plunged, leaving him with nothing. Or so it seemed.


small furniture manufacturing company Rogelio had recently acquired now received his full attention. In six months Rogelio had expanded the factory and was looking to export the elegant handmade mahogany tables, desks and dressers to the US. He packed up his family and his finest pieces and headed for Sacramento to cement his deal with a Mexican-American businessman. The businessman vanished and seemingly so did the family’s prospects. With no command of English, Rogelio could not sell his furniture.

 

nother challenge, another opportunity. Rogelio began studying English and working as a busboy. His wife Ruth was raising their boys, earning a little money as a teacher’s aide – and copying be hand the books they could not afford so that Rogelio could continue learning English. As his fluency progressed, so did his career, from server to manager to general manager of a group of restaurants until he was faced with a choice: in 1989 McDonald’s Corporation offered him a position in its human resources department; at the same time his employer offered to sell him one of his restaurants.

 

e bought that restaurant. The family pitched in: eleven-year-old Rogelio Jr., was the waiter; ten-year-old Christian ran the register; and six-year-old Cesar joined the family business as a greeter. The restaurant was so successful that Rogelio saw the opportunity to carry his Mision to other neighborhoods. And so, ‘Mision Rogelio’ was born. A neighborhood favorite in Folsom and Gold River, Rogelio’s had also become a dining destination for visitors who come to savor cuisine called from the villages, cities, shores, mountains and deserts of Mexico. And they were coming back because we were living our motto: When you’re at Mision Rogelio, you are with family.